We’re passionate about helping builders create brands that truly reflect their values and attract the right clients from the start.
With over a decade of experience working with builders across Australia and New Zealand, Studio Sondar has helped transform brands, build impactful websites, and create strategic messaging that drives success. From the early days of BuildUp Australia, Terri has been instrumental in building the brand and website for Adrien’s custom home construction business, as well as the BuildUp Australia and Apprentice platforms.
Our collaborative, hands-on approach empowers builders to tell their story with confidence, so they can focus on doing what they love: crafting exceptional homes.
"As the founder of Studio Sondar, I bring over a decade of experience helping builders craft brands and websites that not only look amazing but truly reflect their values and attract dream clients."
Studio Sondar has a proven track record of helping builders and construction businesses create brands that resonate with their values, attract their ideal clients, and stand out in a competitive market. Terri and her team specialise in brand strategy, custom websites, and impactful messaging, offering builders the tools they need to establish a strong presence and achieve long-term success. Her ability to combine creativity with a deep understanding of the construction industry ensures that every project is tailored to meet the unique needs of her clients.
Since the very beginning of BuildUp Australia, Terri has been an integral part of shaping its brand and identity. She collaborated with Adrien to develop the website and brand for his custom home construction business, as well as the BuildUp Australia and BuildUp Apprentice platforms. Her passion for empowering builders to tell their story authentically has been at the heart of her work, allowing her to help builders make meaningful connections and build thriving businesses.
Terri’s commitment to the building and construction industry extends beyond her work at Studio Sondar. She is an active contributor to the industry through workshops, training programs, and public speaking engagements, where she educates and inspires builders to embrace the power of brand strategy and design.
By joining BuildUp Australia, Terri is excited to continue supporting builders on their journey toward clarity, growth, and success. Her mission is to help builders unlock their full potential through creative, strategic branding, and to foster collaboration and innovation in the construction community.
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Terri Williams
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